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Graphic Design

Shake Club House - Social Media Management

Shake Club House - Social Media Management

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Where white coffee meets chocolate indulgence — Shake Club House's social media presence is as rich and layered as the drinks it serves across Surabaya, Malang, Jakarta, and Bali."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/small/S81swfwM_work_image.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Social Media Management — Shake Club House"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Social Media Content Design · White Coffee & Chocolate Drink Brand · Multi-City Indonesia"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A social media content design project for Shake Club House — a premium white coffee and chocolate drink brand operating across four Indonesian cities: Surabaya, Malang, Jakarta, and Bali. The visual identity crafted for their social channels is atmospheric, indulgent, and deeply consistent in its brand storytelling."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The hero social post centers on a dark, editorial composition — the Shake Club House logo displayed on a warm wooden surface, flanked by broken chocolate blocks and set against a deep chalkboard green background. The scene is a deliberate mood: warm, artisan, and café-intimate. The props are the brand's ingredients made tactile — chocolate as texture, wood as warmth, green as the earthy origin of the coffee."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The logomark itself is a classic heraldic shield bearing a figure in traditional warrior attire — a bold, heritage-coded identity that positions Shake Club House as something older and more storied than a modern bubble tea chain. The wordmark \"SHAKE CLUB HOUSE\" is set in a heavy slab-serif display type, confident and masculine — a brand that takes its drinks as seriously as its identity."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The framed white border around the composition gives the post the quality of a framed artwork — elevating a social media square from content to creative. This is social media design that refuses to look disposable."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A content visual that makes the scroll stop — and the hands reach for a cup."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":" "}]}]}

Tech Stack

Photoshopadobe illustrator

Tags

Graphic DesignSocial Media ManagementCoffeeF&BProject

Completed

March 2013

Project Scale

short Project