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Dian Istana Logo Design Improvement

Dian Istana Logo Design Improvement

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A brand that already had presence — refined into one that commands it."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/31CRDdij_work_image.png","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Brand Identity Proposal — Dian Istana"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Logo Redesign · Property Company · Brand Improvement"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A logo improvement project for Dian Istana, presented as a comprehensive proposal sheet exploring multiple color directions — gold on black, gold on white, and deep crimson — each variant offering a distinct positioning while maintaining the same refined core mark."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The logomark is a fluid, flame-like \"D\" — elegant and upward-reaching, communicating growth, warmth, and architectural aspiration in a single continuous stroke. The form carries a natural luxury quality, befitting a property brand whose name translates to \"Light of the Palace.\""}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The multi-variant proposal demonstrates strategic thinking beyond aesthetics: giving the client real choices between premium-dark, clean-light, and bold-heritage directions — all grounded in the same cohesive identity foundation."}]}]}

Tech Stack

adobe illustrator

Tags

BrandinglogopropertyProject

Completed

March 2015

Project Scale

short Project