
{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Premium Water for Premium Life — Amidis' website is as clean and refined as the water it bottles."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/NNQUZYLj_work_image.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Web Design — Amidis"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Product Website · Premium Drinking Water"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A crisp, aspirational website for Amidis — an Indonesian premium drinking water brand. The design does exactly what premium FMCG product websites need to do: make the product feel desirable before the specs are read."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The hero is a full-bleed sky-and-cloud background — airy, light, and pure — with the Amidis glass bottle as the sole product hero. The distinctive cut-glass bottle design with its orange cap reads as a premium lifestyle object, not a commodity. The headline \"Premium Water for Premium Life\" in warm orange against the light sky reinforces the aspirational positioning with minimal copy, maximum clarity."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A scroll indicator invites deeper exploration, while the minimal hamburger nav and top-right icons keep the interface clean and uninterrupted. The orange brand color carries through logo, headline, and cap — a tight, cohesive system."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A product website where restraint is the strategy — and it works."}]}]}
Tech Stack
Tags
Completed
January 2015
Project Scale
short Project