Klik LPD

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Klik LPD brings Bali's village credit institution into the digital age — without losing the cultural identity that makes LPD worth trusting in the first place."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/221-klik-lpd/klik-lpd.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"App UI Design — Klik LPD"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Mobile Banking App · Lembaga Perkreditan Desa (LPD) · Bali · Fintech"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A mobile app UI design for Klik LPD — a digital modernization initiative for Bali's LPD (Lembaga Perkreditan Desa), the traditional village-based credit institution that has been the financial backbone of Balinese communities for decades. The challenge: bring LPD into the smartphone era while honoring the cultural context it serves."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The login screen is presented in three contextual variants — each featuring a different user persona against the same UI structure: a delivery worker, a Balinese farmer in traditional attire mid-harvest, and two tourists on a scooter. The variant approach is a deliberate UX research decision, exploring how the same financial platform communicates differently across the diverse user segments that interact with Bali's village economy — local workers, traditional community members, and the tourism sector that flows through LPD-connected businesses."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Each card shares the same structural DNA: a photo header that contextualizes the user, \"Nama Pengguna\" and \"Kata Sandi\" fields, and a bold red \"MASUK / LOG IN\" CTA — but the persona photography shifts the emotional register entirely. The batik pattern at the card base is the design's most culturally specific detail: a textile reference that grounds the app in Balinese identity without being decorative for its own sake."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A fintech UI that respects where the money comes from — and who it serves."}]}]}