Owl Jr

Small but mighty, green and gold — Owl Jr. is the mascot that captures exactly what it feels like to be a Tokopedia trainee: fresh, eager, and already wearing the badge with pride.

Character Design — Owl Jr.

Mascot Illustration · Tokopedia Trainee Program · Original Character

A charming, personality-packed mascot illustration created during the Tokopedia Trainee Program — introducing Owl Jr., the junior companion to Tokopedia's iconic owl mascot, designed to represent the spirit of a trainee finding their wings inside one of Indonesia's most beloved tech companies.

The character is an irresistibly round, bright green owl — plump, wide-eyed, and built entirely from soft geometric forms that radiate approachability and warmth. Every design detail is a deliberate character beat: the spinning yellow propeller beanie on top signals a mind always whirring with new ideas; the gold chain with a Tokopedia-green teardrop pendant is a playful nod to earning your place in the company — junior status worn with swagger; the small wing-tips, stubby yellow talons, and oversized expressive eyes complete a character that is equal parts eager and lovable.

The color palette is pure Tokopedia — rich forest green body, bright yellow-gold accents, deep dark green background — rooting the character firmly in the brand's visual ecosystem while giving it enough personality to stand independently as a character worth following.

The layered transparency effect on the body adds a subtle dimensional quality — as if Owl Jr. is still materializing, still becoming — a fitting metaphor for a trainee at the start of their journey.

A mascot that captures the best feeling of being new somewhere: wide-eyed, full of energy, and already wearing the badge like you belong.