Autocom CASUAL
Search everything here! — Autocom's Casual proposal brings spare parts shopping into the everyday with a friendly purple gradient and the approachability of a consumer app.

App UI Design — Autocom (Casual Visual Proposal)
Mobile App · Industrial Spare Parts Marketplace · Heavy Machinery & Automotive
The third and lightest direction in the Autocom visual proposal set — Casual trades industrial authority for consumer friendliness, making spare parts feel as approachable as any other online shopping app.
The purple-to-blue gradient header with a prominent "Search everything here!" search bar leads with discovery rather than category browsing — a UX-first choice that suits a casual buyer who may not yet know the exact part name. Category cards below — Wheels, Engines, Inside — use pink line-art icons on clean white cards, the pink accent giving the UI warmth and playfulness against the cool purple gradient.
Featured Products maintains the same catalog structure as Masculine and Elegant — Fog Lights (Rp. 49,000) and Driving Lights (Rp. 59,000) — but here they sit on a clean, minimal white background that reads as light and accessible rather than dark and premium.
Three proposals, one platform, three completely different conversations — Masculine for the workshop, Elegant for the showroom, Casual for everyone in between.
Completed
August 2020
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