Shake Club House - Social Media Management

Where white coffee meets chocolate indulgence — Shake Club House's social media presence is as rich and layered as the drinks it serves across Surabaya, Malang, Jakarta, and Bali.

Social Media Management — Shake Club House

Social Media Content Design · White Coffee & Chocolate Drink Brand · Multi-City Indonesia

A social media content design project for Shake Club House — a premium white coffee and chocolate drink brand operating across four Indonesian cities: Surabaya, Malang, Jakarta, and Bali. The visual identity crafted for their social channels is atmospheric, indulgent, and deeply consistent in its brand storytelling.

The hero social post centers on a dark, editorial composition — the Shake Club House logo displayed on a warm wooden surface, flanked by broken chocolate blocks and set against a deep chalkboard green background. The scene is a deliberate mood: warm, artisan, and café-intimate. The props are the brand's ingredients made tactile — chocolate as texture, wood as warmth, green as the earthy origin of the coffee.

The logomark itself is a classic heraldic shield bearing a figure in traditional warrior attire — a bold, heritage-coded identity that positions Shake Club House as something older and more storied than a modern bubble tea chain. The wordmark "SHAKE CLUB HOUSE" is set in a heavy slab-serif display type, confident and masculine — a brand that takes its drinks as seriously as its identity.

The framed white border around the composition gives the post the quality of a framed artwork — elevating a social media square from content to creative. This is social media design that refuses to look disposable.

A content visual that makes the scroll stop — and the hands reach for a cup.