Q2 ADSOL - Illustration Design

Quarter 2, full energy — this ADSOL team illustration captures the spirit of a Tokopedia tribe that shows up every quarter ready to win.

Illustration Design — ADSOL Q2

Team Mascot Illustration · Tribe ADSOL · Tokopedia · Ads Solution

A cheerful, character-driven team illustration created during a stint working within Tribe ADSOL — Tokopedia's Ads Solution division — celebrating the energy and camaraderie of the team heading into Quarter 2.

The piece features three illustrated characters representing the diverse, collaborative makeup of the ADSOL tribe: a bespectacled team lead raising a green "ADSOL Q2" pennant flag with celebratory energy, flanked by a cap-wearing teammate clutching a tablet and a hijab-wearing colleague with a laptop open — all rendered in a warm, friendly flat-illustration style that reflects Tokopedia's approachable, people-first brand culture.

The character trio is grouped in a tight, cohesive composition — the sticker-style white outline framing the group as a unified team badge, instantly usable across internal presentations, team communications, social posts, and Slack channels. The Tokopedia green saturates the palette — flag, cap, hijab, background — anchoring the illustration firmly within the brand's visual identity while the character designs bring personality, warmth, and cultural representation to the foreground.

An internal team illustration that doubles as a morale booster — the kind of creative work that reminds a product tribe why they show up and what they're building together.