Dr. Ratna - Website Design
Soft, clinical, and trustworthy — Dr. Ratna's beauty clinic website makes Botox and aesthetic treatments feel as approachable as a consultation with a trusted doctor.

Web Design — Klinik Dr. Ratna
Aesthetic Clinic Website · Botox, Acne Treatment, Photorejuvenation · Surabaya
A clean, medically credible website for Klinik Dr. Ratna — a dermatology and aesthetic clinic in Surabaya offering Botox, acne treatments, photorejuvenation, and a full range of skin care procedures.
The design solves the core UX challenge of aesthetic medicine: the patient needs to feel informed before they feel sold to. The hero leads with educational copy — "Botox Injections Are the Best Known to Temporarily Paralyze Muscle Activity" — positioning the doctor as an authority who informs first. A treatment selector widget lets visitors self-navigate by concern, while before-after photo previews and a clear service list guide the discovery-to-booking flow.
The soft pink palette, clean white space, and restrained typography communicate premium care without intimidation — exactly the positioning a Surabaya aesthetic clinic needs to attract and convert her market.
Completed
April 2014
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