Nutrisee Brand

A nutrition brand that makes healthy living look as good as it feels — bold greens, warm food photography, and an eye that sees everything you eat.

Brand Identity — Nutrisee

Branding · Nutrition App · Visual Identity · Health

Nutrisee's brand identity is built around a deceptively simple logomark — a stylized eye formed from a circle and leaf shape — that doubles as both a "nutrition lens" and a nod to the app's core promise: visibility into what you eat. Rendered in acid green with a clean sans-serif wordmark, the logo reads confidently across white and colored backgrounds alike.

The color system tells the brand's nutritional story directly: green for on-track macros (Carbohydrates), amber for watch-zone (Fat), and red for attention-needed (Protein) — the same traffic-light logic from the app UI carried into the brand palette. Three background tiles — green, amber, and red — show how each color activates across marketing materials while staying cohesive as a system.

Food photography anchors the brand in real, appetizing meals: a grilled salmon with vegetables and a fresh avocado salad bowl, both shot cleanly against white for maximum versatility. Paired with lifestyle imagery of a fit, smiling woman eating well, the brand communicates that tracking nutrition doesn't mean sacrificing joy — Nutrisee makes healthy feel achievable, not punishing.