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Branding·

BACOK Logo Design

Straight from the concrete courts of Surabaya — BACOK plays with the raw hunger of a crocodile, a street basketball club that bites as hard as it hoops.


Brand Identity — BACOK
Logo Design · Street Basketball Club · Surabaya, East Java "Spirit Anti Misuh"

A fiercely characterful sports identity for BACOK — a street basketball club born from the concrete courts of Surabaya — that channels the raw, unfiltered energy of street ball culture into a mascot logo dripping with attitude, local pride, and visual muscle.

The centerpiece of the identity is an illustrated crocodile — the apex predator of the waterways — wrapping its powerful body around a full-sized basketball in a stranglehold grip. Jaws wide open, claws locked in, the croc dominates the ball with the same intensity a street baller brings to every possession. The mascot is rendered in a bold, retro-sports illustration style: thick outlines, flat color fills in reptilian green and burnt orange, with expressive detail in the teeth and scales that rewards a close look without losing clarity at a distance.

The choice of the crocodile as mascot is deeply rooted in Surabaya's cultural identity — the city's iconic symbol is the legendary battle between a suro (shark) and a boyo (crocodile), making this mascot not just fierce but unmistakably local. BACOK — Surabaya's own, through and through.

The club name "BACOK" is set on a bold sky-blue ribbon banner that bisects the composition, rendered in a heavy collegiate typeface with strong ink-trap character — the typographic equivalent of a hard screen. The tagline "Spirit Anti Misuh" arcs beneath in a smaller weight, a defiant, self-aware rallying cry that captures the club's community spirit and no-nonsense court etiquette.

The circular badge format — a wreath of illustrated foliage framing the composition — gives the mark the authority of a traditional sports crest while keeping its feet firmly planted on the street.

A mascot logo that plays as hard as the team it represents — loud, local, and impossible to ignore.

Completed

July 2012

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BrandingbrandlogoSurabayaBasketBasket Ballclubstreetball

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