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Graphic Design·

Cap Tawon - Exhibition Needs

From the same trusted family — Cap Tawon brings its iconic wasp identity to the fields, and its exhibition design makes sure every farmer in the room takes notice.

Exhibition Design — Cap Tawon

Poster, Banner & Booth Design · Agricultural Fertilizer · Trade Exhibition

A complete exhibition design suite for Cap Tawon — a well-established agricultural fertilizer brand and part of the broader Cap Tawon group — bringing its iconic red wasp identity into the trade exhibition environment with confidence and brand consistency.

The poster design establishes the visual system across all exhibition touchpoints. A fresh lime green header band — the natural color of agriculture, growth, and soil vitality — anchors the brand's farming identity immediately. A subtle hexagonal pattern overlays the green field, referencing both the wasp's natural world and the molecular precision of modern fertilizer formulation.

The Cap Tawon wasp mascot is centered in a clean architectural arch cutout at the crown of the composition — a brand placement device that frames the mark with authority, as if the wasp itself is presiding over the booth below. The red wasp illustration, with its decades of brand equity in the Indonesian agricultural market, needs no explanation to its audience — farmers across Java know it on sight.

The generous white lower panel provides practical space for product range display, agronomic benefit claims, and event-specific calls to action — designed to scale from A2 poster to roll-up banner to full booth fascia without losing visual integrity.

An exhibition identity built for the field and the floor — recognizable at distance, credible up close.

Completed

March 2015

Tags

Graphic DesignPosterExhibitionBoothProject

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