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Taxfix - Website Design

£300,000,000 goes unclaimed in overpaid taxes every year — Taxfix's website design makes that number impossible to ignore, and the solution impossible to refuse.

Web Design — Taxfix

Website Design · Tax Rebate Service · UK Market

A clean, conversion-focused website design for Taxfix — a UK-based tax rebate service — built around a single, startling statistic that functions as the most powerful possible hero headline: "Each Year Over £300.000.000 Goes Unclaimed in Overpaid Taxes." The design's entire job is to make that number land, and then make the path to a refund feel effortless.

The hero section splits between a professional female consultant figure — confident, arms crossed, business-appropriate — and the bold blue stat typography that dominates the right frame. The combination communicates the dual promise of every good financial service website: human expertise and real money. The consultant's presence says "there are people here who know what they're doing"; the £300 million figure says "and here's why you should care."

The color system — sky blue, fresh green, and clean white — is the established palette of trustworthy financial and health services: approachable, credible, and nothing that raises alarm. The green navigation bar with "Services" highlighted in white provides the primary conversion pathway without aggression.

The three-panel benefit strip anchoring the lower hero is the design's sharpest structural decision: Tax Rebate, One Week, No Risk — three green and blue icon panels that compress the entire service value proposition into a single scannable row. For a service where the customer's primary objections are "is it real?", "how long does it take?", and "what do I risk?" — this strip answers all three simultaneously, before the user has scrolled an inch.

A tax service website that earns trust, communicates urgency, and removes every obstacle between the visitor and the claim form.

Completed

December 2012

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UI-UXWebWebsiteTaxTax ServiceBusinessLanding Page

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