Indonesia's iconic pink baby health book, reimagined as a mobile app — so every mom can track her baby's growth anytime, without losing the booklet.

BUMEJA: A Maternal & Child Health Book Digitization

Mobile App · Baby Health · Growth Tracker · Indonesia

Buku Merah Jambu (Mother & Child Health Book) provided by the Republic of Indonesia Health Service for pregnant women and will be used by information centers and media for recording fetal and children's growth and development up to the age of five.

Empathize

Map

Data

Jumlah kelahiran

Until the end of 2018, the Population and Family Planning Agency (BKKBN) noted that Indonesia's Population Growth Rate (LPP) was at 1.39%, meaning that every year there were 4.2 million to nearly 4.8 million newborn babies in Indonesia.

Source: Jumlah kelahiran

Kasus Stunting

The prevalence (Prevalensi) of stunting for infants under five years old in Indonesia in 2015 is 36.4%. This means that more than one third or around 8.8 million children under five experience nutritional problems where their height is below the standard according to their age.

Source: Kasus Stunting

-> prevalensi/pre·va·len·si/ /prévalénsi/ n 1 hal yang umum; kelaziman; 2 Dok total number of cases of disease occurring at any given time in an area

⇒ Survey (to be able to LOT data but not in / shallow data, can be done online)

Survey Questions:

What is your name? (nickname is okay too)
Are you a boy or a girl?
What age are you now?
Where do you live now?
What is your current profession?
According to the BKKBN there are around 4 million babies born every year in Indonesia, and from other data there are around 8 million infants stunted, how do you think how to monitor the growth and development of children and the health of pregnant and lactating mothers?
Why do we need to know the conditions of growth and development of babies and the health of pregnant and lactating women?
Did you already know about the Mother and Child Health Book (Pink Book)?
Do you need the Pink Book? Give me the reason too!
What do you expect in the Pink Book?

Link Survey here.

Insight obtained from the Survey:

Many do not know what a pink book is
No need for a pink book, just browse
Sheet to be filled by a doctor (medical officer) is limited, will run out if parents diligently check and ask the doctor to record something on the sheet
There are features that are not available in the pink book, such as recording the baby's head circumference and mother's waist circumference
There are no detailed records for the condition of the fetus, there are only records of the baby after birth
It's better if there is a digital version

⇒ Interview (to obtain DEEP data from participants interviewed)

Interview Questions:

What is your name? (nickname is okay too)
Are you a boy or a girl?
What age are you now?
Where do you live now?
What is your current profession?
According to the BKKBN there are around 4 million babies born every year in Indonesia, and from other data there are around 8 million infants stunted, how do you think how to monitor the growth and development of children and the health of pregnant and lactating mothers?
Why do we need to know the conditions of growth and development of babies and the health of pregnant and lactating women?
Did you already know about the Mother and Child Health Book (Pink Book)?
Do you need the Pink Book? Give me the reason too!
What do you expect in the Pink Book?
Are you married?
Have you been blessed with children?
During pregnancy (and giving birth) how to monitor the child's growth and development and the health of the mother?
Do you know about maternal and child health books?
Where did you find out about maternal and child health books?
Have you ever read the contents of the book? If not, why not?
Do you always carry the book when consulting with a midwife / doctor?
Do you think the book helps provide information about child development? Why?
Is the book easy to carry?
Have you ever forgotten to bring the book while consulting with a doctor?
What will happen if the book is forgotten when brought in consultation with a doctor?
Have the books ever been lost / can't be found?
What is the process of changing books that have been lost?
Are you used to using devices? For what usually?
Do you often visit the website of your device? What website?
Which is more convenient for you when accessing information, is it a mobile website (from a browser) or directly from the application? What is the reason?
Are you lazy or not installing new applications? Why?

Insight obtained from the Interview:

Many do not know what a pink book is
More and more people are familiar with using gadgets
Not everyone wants to install a native app (limited memory, or lazy if not too necessary)
There are many who really care because they know that from the fetus to the age of 2 years is the golden age
Many who want to install the app if it can help find out the child's growth and development
It's time to go digital because it's not practical to bring pink books here and there

Problems

The book is large enough to be less portable
The book is a mix of information and forms that will be used by doctors and paramedics to note the child's growth and development
Books in physical form where if books are left at home, they cannot be used
The book is prone to missing
Book vulnerable to damage (wet, burned, eaten by termites and other damage)
Some features aren't in the pink book yet
Pink book updates are expensive because they need to be printed and distributed throughout the country

Matrics

The pink book is concise and easy to carry
The process of monitoring children's growth and development can be monitored anywhere
Knowledge of fetal and child care measures can be obtained at any time

Find Right User

Prioritize User Categories

Target User

“Working young women and housewives aged 16 to 35 years who are familiar with using smartphones”

User Persona

Name: Yanti Female gender Ages: 26 years Occupation: Housewife Application commonly used:

Instagram
WhatsApp
Facebook

User Story

“As a housewife, I want to monitor the condition of my child from birth to the age of 5 years”

“As a mother, I want to know the best thing I can do before problems arise related to my child's health and development”

“As a woman who is pregnant for the first time, I need a lot of input information about fetal growth, delivery and breastfeeding”

Define

How Might We

How can we help working mothers to get the pink book function without the hassle of carrying it, so that the data collection of their children's health records can continue to run
How can we help working mothers to read and update the contents of a pink book every day without having to bring the book, so that he always remembers the condition of his child even though he did not bring a pink book
How can we help mothers to access pink books anytime and anywhere including remote areas and without internet signal
How can we find a solution so that book size is no longer a problem
How can we help mothers obtain information according to their current conditions (pregnancy, preparation for childbirth, breastfeeding, etc.)
How can we help mothers take appropriate actions related to what is currently experienced (contractions, breast milk not coming out, thin children and others)
How can we give notification so that the mother is always attentive and does not forget to give the right actions for her baby

Pain Points

There are still many mothers and expectant mothers who don't even know that there is a pink book
The number of mothers who have pink books but are not enough to be able to maximize the benefits of pink books
Pink books are not practical in carrying, sometimes can forget to bring the book when consulting
Pink books are prone to missing / damaged

Constraint

Case study ini hanya membahas tentang buku pink dari dinas kesehatan, dan tidak membahas apa-apa yang tidak terkandung dalam isi buku pink

Ideation

Notes

The child's current condition
Ideal conditions that can be strived to be achieved
Registration of children's conidition
History of the child's condition
Details of children's biodata
free search
F.A.Q

Ideas

Crazy 8s

Storyboard

User Journey Map

Prototype

Wireframe

UI Design

Opening

Home

Records

Create Record

Informations

Information Details

FAQ

Ask Something

Notification

Notification Details

Daby Details

Chart

Search Result

Account

Reminder

Prototype Link

Prototype link here

Expected Impacts

Users can carry pink books in digital form whenever they go
Users can monitor the growth and development of their children at any time
Users can get notifications about what actions are appropriate related to the development of the fetus and child

Team: UX BALI Team

Time: Nov 26, 2019 - Dec 4, 2019

Tools:

Adobe XD
MarvelApp

BUMEJA: A Maternal & Child Health Book Digitization