Arafah - Website Design

Kursi nyaman, kualitas terbaik kelas dunia — Arafah brings premium Indonesian furniture within reach of migrant workers dreaming of a better home, wherever they are.

Web Design — Arafah

Furniture E-Commerce · Migrant Worker Market · Middle East & Hong Kong

A bold, conversion-focused e-commerce website for Arafah — a furniture retailer whose primary market is Indonesian migrant workers (TKW/TKI) based in the Middle East, Hong Kong, and beyond. The platform enables overseas workers to purchase quality furniture for their families back home — a specific and deeply human use case that the design addresses head-on.

The hero leads with a full set of classic batik-upholstered sofas against a vibrant royal blue backdrop, with the headline "Kursi Nyaman Dengan Kualitas Terbaik Kelas Dunia" — aspirational copy that speaks directly to buyers who want the best for family they're separated from. The orange-and-blue color system communicates trust and warmth simultaneously.

A benefit strip anchors the lower hero: delivery service, free delivery thresholds, quality guarantee, and remittance-friendly payment options — each addressing the real concerns of a buyer shopping from thousands of kilometers away.

The left sidebar navigation and catalog structure confirm a full product catalog experience built for discovery and purchase, not just browsing.