Maspion - Website Design

One of the largest consumer durable good producers in the world — Maspion Group's website exploration gives Indonesia's most iconic manufacturing conglomerate a digital presence that finally matches its scale.

Web Design Exploration — Maspion Group

Corporate Group Website · Consumer Goods Manufacturer · Indonesia

A corporate website exploration for Maspion Group — one of Indonesia's largest and most recognized conglomerates, manufacturing everything from household appliances to building materials under the iconic Maspion brand.

The hero is a leadership portrait: the founding family and executive team photographed with the quiet gravitas of an institution that has shaped Indonesian manufacturing for decades. The editorial photography approach — formal, composed, studio-lit — is the right choice for a group website where the primary audience is investors, business partners, and regulators as much as consumers.

"One of the largest consumer durable good producers in the world" positioned right of the portrait is a bold, factual claim delivered without embellishment — the confidence of a brand that doesn't need to oversell. The red accent on the Maspion Group logo and the ticker-style news band at the bottom add the institutional signals of a publicly listed, multi-division corporation.

Navigation spans the full audience map: Home, About, For Consumer, For Business, Services, Career, Contact Us, Subscribe — a site that serves every stakeholder from day one.