Grofresh

A fresh, no-fuss grocery app that makes daily cooking prep effortless — order organic vegetables from home, skip the market chaos entirely.

UI/UX Design — Grofresh

Mobile App · Grocery · Fresh Produce · Indonesia

Grofresh is an online grocery app targeting home cooks in Indonesia, positioned around a simple promise: "Belanja mudah anti ribet-ribetan." The onboarding splash features a friendly lifestyle photo of a woman with a full grocery basket, immediately signaling the app's everyday, relatable tone. A warm orange CTA — "Yuk mari" — contrasts energetically against the vibrant green background, anchoring the brand in freshness and positivity.

The home screen greets users by name ("Pagi Herlina, Mau masak apa hari ini?") and surfaces a category tab bar — Sayuran, Daging, Bumbu, Buah — with product cards showing real produce photography, weight, and price (Pak Choy Organik Rp 5.000, Tomat Merah Besar Rp 10.000). A "Terakhir dibeli" (Recently bought) row keeps repeat purchases frictionless. The product detail screen adds a short botanical description of each item alongside recipe recommendations — a thoughtful touch that turns a grocery app into a light cooking companion.

Blonjoan
(first idea)