Autocom MASCULINE
Your Powerful Auto, High-Class Car Parts — Autocom's Masculine visual proposal is built for the industrial buyer who knows exactly what they need and wants a platform that matches their seriousness.

App UI Design — Autocom (Masculine Visual Proposal)
Mobile App · Industrial Spare Parts Marketplace · Heavy Machinery & Automotive
A visual proposal for Autocom — a spare parts and industrial machinery components marketplace — exploring the "Masculine" design direction: dark navy background, bold red category icons, and product photography that lets the hardware speak for itself.
The hero banner — "Your Powerful Auto / High-Class Car Parts / Shop Now" with a mechanic and a red sports car — immediately establishes the tone: professional, industrial, no-nonsense. The red-on-dark palette communicates technical authority and energy, the visual language of the workshop floor rather than the consumer showroom.
Category icons in red rounded squares — Wheels, Engine, Carburettor, Inside — organize the catalog for buyers who navigate by part type, not by brand. Featured Products below surfaces Fog Lights and Driving Lights with product photography on clean white cards — the contrast of clean white product cards against the dark UI creates a sharp, premium catalog feel.
A design direction that says: this is a platform built for people who work with machines.
Completed
August 2020
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