JAB

A bold, no-nonsense fashion app that matches its outerwear energy — sharp orange branding, direct copy, and a product experience that gets you to checkout fast.

UI/UX Design — JAB

Mobile App · Fashion E-Commerce · Clothing · Outerwear

JAB opens with attitude — a full-bleed editorial photo of a male model in an orange parka, overlaid with oversized italic copy: "WHAT ARE YOU WAITING FOR? Let's go!" The splash screen doubles as a brand statement, establishing JAB's confident, street-ready personality before a single product is shown.

The home screen shifts to clean white with an orange wordmark, surfacing category icons (Hats, Jackets, T-Shirts, Pants) and a "Recommended for you" product grid. Strikethrough pricing with "25% OFF" badges on Thermal Padded Parka ($150 → $200) and Street Hoodie Yellow ($75 → $100) create immediate purchase motivation, while a "GET 50% OFF" banner anchors the bottom fold.

The product detail screen for the Thermal Padded Parka Detachable Hood ($125) presents three color variants (red, grey, blue) as thumbnail swatches, a concise product description, a size selector (M to XXXL), and a full-width orange "Add to cart" CTA — keeping the purchase path frictionless from browse to bag.