Bimbel Ceria

Bimbel Ceria wraps Indonesia's most demanding exams in a warm, joyful identity that makes studying feel less like a burden and more like a beginning.

App UI Design — Bimbel Ceria

Mobile App · Tutoring & Exam Preparation · Indonesia

A warm, cheerfully branded app UI for Bimbel Ceria — an Indonesian tutoring platform whose name ("Ceria" = cheerful/joyful) is a deliberate positioning statement: this is a bimbel that approaches learning with warmth, not anxiety.

The home screen opens with a soft golden illustrated banner — an animated female teacher character with a gentle smile: "Guru yang Pintar dan Sabar — Siap membimbingmu dalam belajar mulai dari nol sampai bisa" (Smart and Patient Teachers — Ready to guide you from zero to capable). The warm amber-gold palette throughout communicates the exact emotional register the brand name promises.

The subject category grid covers the key Indonesian exam types in five icons: TKD, TPA, SIM, SBMPTN, Psikotes, and More — covering government civil service tests, university entrance, driving license, and psychological assessments. The golden icon line style is consistent with the warm brand palette, making even exam category selection feel approachable.

"Spesial di Bimbel Ceria" (Special at Bimbel Ceria) surfaces promoted courses with 30% discount and PROMO badges — converting the home screen into both a study hub and a marketing platform.

The bottom navigation mirrors Bimbel BTW — Beranda, Pemesanan, Analisa, Informasi — confirming a shared platform architecture between both bimbel apps, differentiated entirely through visual identity and brand tone.

Photographed held in two female hands against a blurred bookshelf background — the context of a student or parent browsing course options — a purposeful mockup choice that grounds the app in its real-world audience.

Two bimbel apps, same mission, different personalities — one blue and institutional, one golden and joyful.