Kokola - Gifts Campaign System

Car In Tin — Kokoya's gift campaign system turns a biscuit tin into a lottery ticket, and a QR code scan into the moment you might win a car.

UI/UX Design — Kokoya Gifts Campaign System

Campaign Website · Chocolate & Biscuit Brand · Gamification · Indonesia

A bold, high-impact campaign website design for Kokoya — a chocolate biscuit brand — built around one of the most attention-grabbing promotional mechanics a FMCG brand can deploy: a grand prize car hidden inside a product tin.

The hero is unforgettable: "CAR IN TIN" in massive, compressed white display type fills the entire screen, with a Mitsubishi Xpander in signature red bursting through the center flanked by two Kokoya biscuit tins. The scale contrast — a full-size MPV emerging from a snack tin — is the campaign's visual punchline, executed with graphic precision and theatrical confidence. The deep crimson background amplifies the drama and locks the composition in Kokoya's brand red.

The campaign mechanic is explained in two steps at the bottom:

Step 1 — Open & Find: Buy and open a tin of Kokoya biscuits, then find the special QR code.

Step 2 — Scan & Surprise!: Scan the QR code and get various attractive gifts — including 1 car if you are lucky.

The two-step flow is the cleanest possible expression of a QR-based promotional campaign: purchase, discover, scan, win. No registration walls, no lengthy forms — just a tin, a QR code, and the possibility of a car. The "About campaign" and "Frequently-asked" navigation links confirm this is a full campaign microsite, not just a poster.

A campaign design that earns every second of consumer attention it asks for — because the prize is a car, and the design makes sure you never forget it.