Water Tiger - Chinese New Year - Website Design

A festive Chinese New Year website that sells celebration — bold red, a leaping tiger, and a full product catalog for everything the season demands.

Web Design — Water Tiger

Website · Chinese New Year · E-Commerce · Festive

Water Tiger is a Chinese New Year themed website for a provider of CNY products and services. The hero section opens with a bold bilingual headline — "恭喜發財 / Work hard & smart like a tiger, The 'Hoki' flows like water" — paired with a vibrant illustrated tiger set against a circular blue motif, immediately establishing the 2022 Water Tiger year theme. A warm coral-red background saturates the entire above-the-fold experience in festive energy.

Below the hero, the product catalog presents a curated selection of CNY essentials: Mandarin Orange, Wuyi Oolong Tea, Crunchy Lucky Cookie, Chinese Lantern, Chocolate Coin, Angpao Envelope, and Complete Shiu Mie — each with photography, price, and unit quantity. A testimonials section with customer photos and quotes adds social proof, while a woman in traditional cheongsam reinforces the cultural authenticity of the brand.

The layout balances celebration with commerce — festive enough to feel seasonal, structured enough to convert.