Safecare - Website Design 2.0

"Khasiat Alami dikemas Masa Kini" — SafeCare 2.0 brings a classic Indonesian herbal brand into the modern web with a clean, green-forward design that stays true to its roots.

Web Design — SafeCare 2.0

Product Website · Aromatherapy & Natural Health

An earlier iteration of the Safe Care website redesign — lighter and more minimal than the 3.0 version, but already establishing the botanical design language the brand needed.

The hero leads with "Khasiat Alami dikemas Masa Kini" (Natural Benefits, Packaged for Today) — a tagline that perfectly captures the brand's positioning: heritage ingredients meeting contemporary presentation. The product photography sits clean against a soft gradient background of lime-green and warm white, letting the Safe Care roll-on read as the natural, premium product it is.

The dark forest-green header with centered logo gives the navigation a grounded, earthy authority, while the three-tab content strip below the hero — Products, How to Buy, Health Tips — maps a user journey from brand discovery to purchase to ongoing engagement.

Compared to 3.0, this version is less immersive but more structured — a useful comparison point that shows the design thinking evolving toward a richer botanical experience.