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Heffen - Website

The Little & The Horns — Heffen Merch's website lives in the same dark, aggressive visual universe as the clothing it sells.

Web Design — Heffen Merch

Clothing & Merchandise Website · Metal / Dark Streetwear

A full-commitment dark merchandise website for Heffen Merch — a clothing brand rooted in metal and underground culture. The design doesn't try to appeal to everyone, and that's exactly the point.

The hero leads with "The Little & The Horns — Terror of this April" against a distressed black background with an intricate skull illustration — raw, hand-drawn, and unmistakably metal. The red "Get This" CTA is the only burst of color in an otherwise monochromatic composition, and it works precisely because of that contrast.

The "Heffenmerch" logotype in a custom display typeface communicates brand identity with the same energy as a band logo — designed to be recognizable on a shirt from across a mosh pit. Navigation — Products, Custom Order, Lookbook, Review, Imprint, FAQ — confirms a fully operational merch store with custom ordering capabilities.

A website that earns its credibility by looking exactly like its customer base — zero compromise, full attitude.

Completed

September 2016

Tags

UI-UXWebWebsiteClothFashionYouthProject

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